As we plan to use AI more, we want to be clear about the rules we are setting for ourselves.

Our ground rules

• People first: AI supports our teams. It does not replace the people who greet you and make your drink.
• A human checks the final answer: nothing customer-facing goes out without review.
• Privacy matters: we plan to keep customers’ personal details out of AI tools unless proper safeguards are in place.
• Honest about it: where AI has helped create something, we will say so.
• Learn as we go: we will train our teams and review these rules regularly.

Tell us what you think

Questions or ideas about how we use AI? Get in touch. We would love to hear from you.

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