There are many AI tools out there. We plan to build around Claude, from Anthropic, because several of its more powerful features fit the way a growing drinks business works.

What we want to use it for

• Analysing large documents and data: reading across sales reports, supplier price lists and franchise documents in one go, and summarising what matters
• Working with spreadsheets and files: turning exports from our tills into clear tables and simple charts
• Multilingual support: helping us talk with customers, partners and franchise enquirers in their own language, and keeping the UTEA tone consistent across every language
• Reading images: helping us review photos of menus, signage and delivery paperwork
• Helping us build tools: creating small internal tools and website improvements faster than before

How we will use it

Claude will be a helper for our team, not a replacement for them. Anything customer-facing is reviewed by a person before it goes out.

We will report back on what works and what does not.

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